AD: Laura Knight
Many children come from homes that are broken, have drug exposure or involve various forms of abuse. More often times than not these children drop out of school, get involved in gangs or dont make it past their teens.
The Children's Defense Fund is a non-profit organization that aims to combat these horrifying statistics by creating a safety net of support that enables children to achieve their dreams despite of their circumstances.
The ill The Void campaign is a guerilla marketing tactic created for the Children's Defense Fund to educate thriving college students on how they can get involved.
By walking around in a black bodysuit I became "The Void", the student who should be there but is not because of their home circumstances. I interacted and reacted as a student in various locations on campus. Some of which included me standing in line at the cafeteria, hanging out in the courtyard, and sitting in a classroom. While walking around I would distribute handouts which gave more information on how college students, pursuing their passions, could get involved in this organization.
ach handout directs students to our Facebook Fanpage for the Fill The Void ampaign. By integrating social media the campaign has the opportunity to reach a larger demographic of people. Therefore, breeching the boundaries of just the local University.
The video documents the peoples reaction to our non-traditional advertising. The response was interesting in its connection to how society reacts to the children who come from these homes.