Every October Onslow encourages women 40 and over to consider an annual mammogram because early detection dramatically reduces the chances of suffering from breast cancer. We explored the direction that mammograms are not just a necessary thing but a treat. It gives women the confidence they are likely breast cancer-free, or the early detection that improves their chances of beating cancer.
Ultimately a mammogram improves your quality of life, gives personal satisfaction that you're taking care of yourself and your family as well as setting your mind at peace.
These ads ran in print, digital and social media while being supported with contextual targeted banners, live radio reads, online content and internal communications.
* I Art Directed my concept from the photo shoot, to executing the layouts & deliverables.