AD: Laura Beebe  |  CW: Steve Lasche  |  Photographer: Mike Carroll
Agency: BooneOakley

As a key battleground state, the political climate in North Carolina has been especially tense this year. Since we all need a break from politics, we created a print ad and poster for the N.C. Craft Brewers Guild that invites residents to take a breath and just have a beer for god's sake. We sent this poster to key legislators to help lobby for friendlier distribution laws as well as all the breweries in the state. We also got to drink every beer in the poster which was a plus.