CW: Steve Lasch
CD: Jim Mountjoy / Dave Oakley
Agency: BooneOakley
Washington D.C. not only leads the nation in unused vacation days, it's also home to a grueling daily commute. It's easy to see why the people of D.C. deserve a vacation. That's why we used metro buses, bus shelters, TV and digital videos to tempt stressed-out commuters to ditch their mundane routine and take a break in the Outer Banks.
Featured in:
2018 Communication Arts Shortlist
2018 Addys Best of Show
2018 Addys Gold for “Taxi”, “City Building” And Full TV Campaign
2018 Addys Gold for “Poster Campaign”