AD: Laura Knight
Sometimes the domestication of reptiles results with a pissed off Godzilla and a frantic crowd of innocent pedestrians. InHabit Phoenix is a conference hosted by the US Reptile Owners Association that aims to prevent this outburst of angry amniotes.
The InHabit Phoenix conference educates the common reptile owner on how to better the living circumstances of their beloved scaly pets.
By recreating the bus stops into life-size terrariums an interruption into the daily lives of city-goers is birthed. Coupled by an informative event schedule the guerilla marketing tactic creates an awareness that adds excitement to the upcoming event.
* 2013 STUDENT SILVER CHARLOTTE ADDY AWARD