Two young entrepreneurs with creative vision started an unusually delicious brunch food truck called Ego. It serves inspiring and unexpected hand crafted bites. However, their brand was lacking the same exciting voice that their food was packed with. They needed a brand system that was just as tasty and unexpected as the meals they serve up.

Since they have such a great sense of humor, artistic flare and quirky attitude I decided to hand illustrate iconography that reflected their personality and their food items.

The end product was a delicious imaginative system that helped take Ego’s brand to the next level.

You can find them slinging their famous kolaches in Asheville!