CW: Mary Gross | AD: Laura K. Beebe
Agency: BooneOakley
Artists:
Andrew Archer
Olaf Hajek
Aldo Crusher
Jon Reinfurt
Mark Ward

Mellow Mushroom is known across the country for outstanding craft pizza and a unique collection of restaurants. Each restaurant has a story with a one-of-a-kind experience that fills more than just tummies.

Mellow Mushroom feeds imagination.

Our assignment: Create a new generation of menus across the Mellow Mushroom system. We took the founder’s words seriously, “Design menus people would want to steal.” So we did just that and created new worlds filled with delectable offerings.

We then gave these stories to five artists from around the globe and worked with them to bring the Mellow Mushroom experience to life. Now Mellow Mushroom customers won’t just be opening a menu, they’ll be opening their minds to new possibilities.