Washington D.C. not only leads the nation in unused vacation days, it's also home to a grueling daily commute. It's easy to see why the people of D.C. deserve a vacation. That's why we used metro buses, bus shelters, TV and digital videos to tempt stressed-out commuters to ditch their mundane routine and take a break in the Outer Banks.
AD: Laura Knight
1. Fisher P.A. Branding
2. Metropolitan Shopping Center
3. Oh Yeah One Protein bar ( logo, layout design, photography is FPO)
4. Focal Point AV
Using delicious new food photography and dynamic video, this website invites users to follow Bojangles' 48-step process to making the perfect buttermilk biscuit.
The site is filled with fun facts, tips and a short quiz that challenges your master biscuit eater skills.
The site navigation is synched up with your scroll rate. Therefore the user actually controls the biscuit making process, creating a rich experience!
Take our biscuit tour at
When words cannot express your love for Bojangles'
Download the Bojangles' emoji keyboard app today - It's Bomoji Time!
Android and Apple versions available.
As a key battleground state, the political climate in North Carolina has been especially tense this year. Since we all need a break from politics, we created a print ad and poster for the N.C. Craft Brewers Guild that invites residents to take a breath and just have a beer for god's sake. We sent this poster to key legislators to help lobby for friendlier distribution laws as well as all the breweries in the state. We also got to drink every beer in the poster which was a plus.
CW: Steve Lasch | AD: Laura K. Beebe
CW: Spencer Bland & Danny Gassaway | AD: Laura Beebe
I am proud of the opportunity to work with Purple Heart Homes as part of the BooneOakley team. We help them in their mission to provide homes for veterans. To help spread their message we produced billboards, out of home experiences and a very popular outdoor chalk wall installation (which only got a few curse words written on it! #win). We even redesigned their site to help Purple Heart Homes recruit new volunteers, donations and recognition across the U.S.
1. Client: Noda Brewing Company
Unfortunately these designs never saw the light of day. But they are worth sharing
Noda created a specialty beer to celebrate their 10th anniversary, a Pappy Van Winkle-aged imperial stout, called Monstro. It is the name of the giant whale in Pinocchio. In the beer world, rare beers that merit an Ahab-like chase are known as “whales” or “white whales”.
I got the honor of working on a variety of design options for this whale of a beer that they brewed.
2. Client: Sanskrit Literary-Arts Magazine
The Sanskrit Literary-Arts Magazine Promotional ads were designed to attract the eye of local college students and residence of the creative Charlotte community. By tapping into the social culture and growing trends I pulled inspiration from the nostalgia of letterpress as well as the commercial graffiti edge of Shepard Fairey. The success of the Sanskrit Magazine's Promo Ad created a 20% increase in brand awareness.
The Sanskrit Magazine was inspired by human anatomy and creativity.
* 2013 STUDENT GOLD CHARLOTTE ADDY AWARD (magazine design)
* 2012 STUDENT SILVER CHARLOTTE ADDY AWARDS (poster design)
CD/CW: James Ward | AD: Laura Knight
Brixx is a friendly neighborhood restaurant appealing to a wide range of palates, their core customers being families. One of the many ways Brixx "mixx's it up" is by offering children dough to play with while they wait for their meal to arrive.
Since this is a pretty special offering that Brixx does to cater to their customers, we wanted to push it a little further and really give it the attention it deserves.
We decided to create a year round social media program called "Dough Pixx" to encourage children (and adults) to be creative at Brixx. Throughout the year we have various themes that support this program while staying relevant to the season and current events.
We created in-store pieces like children's menus to promote awareness and educate the customers on how to partake in the social sharing. We then backed up the social media campaign by regularly posting facebook ads with dough sculptures and even several stop motion videos. Ultimately the #DoughPixx posts filtered through Instagram to a custom Facebook Fanpage where all of the images can be viewed and shared.
This social campaign not only increased awareness of the dough program, but also encouraged social sharing and generated interesting user content about Brixx in the process.
* I created all of the dough sculptures used for advertising purposes, as well as created the stop motion promo animation, and designed all layouts and deliverables for this social campaign program... I also gained a very particular set of skills on how to carve, mold and shape dough into just about anything.
AD: Laura Knight
Niners Vs. Zombies is a UNC Charlotte spin off of the steadily growing subculture- Humans VS Zombies, A nerf gun game cannibalizing over 100,000 campuses worldwide.
For an entire week a demographically diverse group of students from all over campus join together in one massive apocalyptic blood battle... By bloody I mean powdered marshmallows, balls of socks, and styrofoam darts. Oh and by the term battle, I mean nerf dart wars.
The game is all about team building, strategy, and releasing the inner head muncher you never knew you had... But most of all having an excuse to carry around a nerf gun while shooting participants is what makes your blood flow faster.
The game involves obstacles that challenge both your physical and mental strengths. To help ease the pain I developed a "survival kit". This includes a custom water bottle that promotes endurance and tips and tricks trading cards for the "newbies". The kit also includes a "Try Your Kill" shooting range poster to keep your aim calibrated. Coupled with this kit is a "How To" guide that takes you through the process of initiating this addictive game on your very own college campus.
These pieces not only act as an aid to the game but also provide a form of advertising which promotes the game to future players throughout the year.
* 2013 STUDENT GOLD AND BEST OF SHOW CHARLOTTE ADDY AWARDS
* 2013 STUDENT GOLD CHARLOTTE ADDY AWARDS FOR LOGO
AD: Laura Knight
Many children come from homes that are broken, have drug exposure or involve various forms of abuse. More often times than not these children drop out of school, get involved in gangs or dont make it past their teens.
The Children's Defense Fund is a non-profit organization that aims to combat these horrifying statistics by creating a safety net of support that enables children to achieve their dreams despite of their circumstances.
The ill The Void campaign is a guerilla marketing tactic created for the Children's Defense Fund to educate thriving college students on how they can get involved.
By walking around in a black bodysuit I became "The Void", the student who should be there but is not because of their home circumstances. I interacted and reacted as a student in various locations on campus. Some of which included me standing in line at the cafeteria, hanging out in the courtyard, and sitting in a classroom. While walking around I would distribute handouts which gave more information on how college students, pursuing their passions, could get involved in this organization.
ach handout directs students to our Facebook Fanpage for the Fill The Void ampaign. By integrating social media the campaign has the opportunity to reach a larger demographic of people. Therefore, breeching the boundaries of just the local University.
The video documents the peoples reaction to our non-traditional advertising. The response was interesting in its connection to how society reacts to the children who come from these homes.
AD: Laura Knight
Sometimes the domestication of reptiles results with a pissed off Godzilla and a frantic crowd of innocent pedestrians. InHabit Phoenix is a conference hosted by the US Reptile Owners Association that aims to prevent this outburst of angry amniotes.
The InHabit Phoenix conference educates the common reptile owner on how to better the living circumstances of their beloved scaly pets.
By recreating the bus stops into life-size terrariums an interruption into the daily lives of city-goers is birthed. Coupled by an informative event schedule the guerilla marketing tactic creates an awareness that adds excitement to the upcoming event.
* 2013 STUDENT SILVER CHARLOTTE ADDY AWARD