CW: Mary Gross
AD: Laura Beebe
Shop Yellow Room
Imagination closes the gap between reality and possibility.
And Yellow Room feeds this imagination.
Welcome to a place that invites you to live what you imagine. A place where imagination is celebrated. A place where a community of curious individuals can come together to make the unique worlds they imagine a reality.
Yellow Room is more than a room. It’s the bridge between what is and what could be.
Our Inspiration – Elevated Senses
Here, there are no borders, rules or limits. It’s your imagination. The kind of imagination that turns possibility into reality. Prepare yourselves for elevated senses: brighter colors, richer tastes, desires brought to life.
Welcome to a place where you can live what you imagine.
Communication Arts Magazine January/February 2019 print issue
Lürzer's Archive Magazine - Print Ad of the week
Lürzer's Archive Magazine - Magazine January/February 2019 print issue
Washington D.C. not only leads the nation in unused vacation days, it's also home to a grueling daily commute. It's easy to see why the people of D.C. deserve a vacation. That's why we used metro buses, bus shelters, TV and digital videos to tempt stressed-out commuters to ditch their mundane routine and take a break in the Outer Banks.
Mellow Mushroom is known across the country for outstanding craft pizza and a unique collection of restaurants. Each restaurant has a story with a one-of-a-kind experience that fills more than just tummies.
Mellow Mushroom feeds imagination.
Our assignment: Create a new generation of menus across the Mellow Mushroom system. We took the founder’s words seriously, “Design menus people would want to steal.” So we did just that and created new worlds filled with delectable offerings.
We then gave these stories to five artists from around the globe and worked with them to bring the Mellow Mushroom experience to life. Now Mellow Mushroom customers won’t just be opening a menu, they’ll be opening their minds to new possibilities.
Solid is changing the floor care game. But their site and all of their communications told the same old boring story.
We designed and developed a dynamic video-based site that highlighted the most important element in caring for their client’s surfaces: the life that happens on them. Solidcare.com
In addition, we rethought their internal and external communications ranging from posters to brochures along with their fleet vehicles.
Design Director: Ashley Neel | Dev: Sydney Oakley
When words cannot express your love for Bojangles'
Download the Bojangles' emoji keyboard app today - It's Bomoji Time!
Android and Apple versions available.
AD: Laura Knight
1. Fisher P.A. Branding
2. Metropolitan Shopping Center
3. Oh Yeah One Protein bar ( logo, layout design, photography is FPO)
4. Focal Point AV
Lowe’s Innovation Labs uses the power of story to inspire change in the marketplace. They change consumer understanding by allowing them to see what’s possible through narrative storytelling.
But their website didn’t reflect that vision.
We created a new site that, using 3D models, showcased just what can happen when you allow for a change in perspective.
Digital Director: Ashley Neel | Dev: Will Jardine
Using delicious new food photography and dynamic video, this website invites users to follow Bojangles' 48-step process to making the perfect buttermilk biscuit.
The site is filled with fun facts, tips and a short quiz that challenges your master biscuit eater skills.
The site navigation is synched up with your scroll rate. Therefore the user actually controls the biscuit making process, creating a rich experience!
Take our biscuit tour at
As a key battleground state, the political climate in North Carolina has been especially tense this year. Since we all need a break from politics, we created a print ad and poster for the N.C. Craft Brewers Guild that invites residents to take a breath and just have a beer for god's sake. We sent this poster to key legislators to help lobby for friendlier distribution laws as well as all the breweries in the state. We also got to drink every beer in the poster which was a plus.
Digital Director: Ashley Neel | Developer: Joel Kuehn
With the recent explosion of customized gaming on facebook we saw an opportunity to target a specific audience during football season for Bojangles’. Seeing that Bojangles’ is THE official tailgate restaurant of football it made perfect sense to create a Tailgate Hero game.
The game includes 20 levels with 5 opportunities to win prizes. The tailgate hero must collect all tailgate food in order to advance to the next level. The goal is to make it to his friends and save the tailgate with Bojangles’ food! Users also get the opportunity to “save” their own tailgate by winning coupons and swag!
Check out Bojangles’ Tailgate Hero!
CW: Mary Gross & Danny Gassaway
AD: Laura Knight
Niners Vs. Zombies is a UNC Charlotte spin off of the steadily growing subculture- Humans VS Zombies, A nerf gun game cannibalizing over 100,000 campuses worldwide.
For an entire week a demographically diverse group of students from all over campus join together in one massive apocalyptic blood battle... By bloody I mean powdered marshmallows, balls of socks, and styrofoam darts. Oh and by the term battle, I mean nerf dart wars.
The game is all about team building, strategy, and releasing the inner head muncher you never knew you had... But most of all having an excuse to carry around a nerf gun while shooting participants is what makes your blood flow faster.
The game involves obstacles that challenge both your physical and mental strengths. To help ease the pain I developed a "survival kit". This includes a custom water bottle that promotes endurance and tips and tricks trading cards for the "newbies". The kit also includes a "Try Your Kill" shooting range poster to keep your aim calibrated. Coupled with this kit is a "How To" guide that takes you through the process of initiating this addictive game on your very own college campus.
These pieces not only act as an aid to the game but also provide a form of advertising which promotes the game to future players throughout the year.
* 2013 STUDENT GOLD AND BEST OF SHOW CHARLOTTE ADDY AWARDS
* 2013 STUDENT GOLD CHARLOTTE ADDY AWARDS FOR LOGO
1. Client: Noda Brewing Company
Unfortunately these designs never saw the light of day. But they are worth sharing
Noda created a specialty beer to celebrate their 10th anniversary, a Pappy Van Winkle-aged imperial stout, called Monstro. It is the name of the giant whale in Pinocchio. In the beer world, rare beers that merit an Ahab-like chase are known as “whales” or “white whales”.
I got the honor of working on a variety of design options for this whale of a beer that they brewed.
2. Client: Sanskrit Literary-Arts Magazine
The Sanskrit Literary-Arts Magazine Promotional ads were designed to attract the eye of local college students and residence of the creative Charlotte community. By tapping into the social culture and growing trends I pulled inspiration from the nostalgia of letterpress as well as the commercial graffiti edge of Shepard Fairey. The success of the Sanskrit Magazine's Promo Ad created a 20% increase in brand awareness.
The Sanskrit Magazine was inspired by human anatomy and creativity.
* 2013 STUDENT GOLD CHARLOTTE ADDY AWARD (magazine design)
* 2012 STUDENT SILVER CHARLOTTE ADDY AWARDS (poster design)